About · Brussels · 2024 →

Under the stage,
not in the spotlight.

Praticable is the white-label ticketing platform for the live performance industry in Europe. We build the infrastructure: ticket shop, mobile app, dashboard, scanner. You keep the stage, the brand, and the relationship with your audience.


01 The name Praticable

In French,
praticable means
two things.

Meaning 01 · theatre jargon

A mobile platform that holds the stage.

In stage terminology, a praticable is a structural piece: a platform, a staircase, a mobile riser that supports the performance without being part of it. It's never in the spotlight, but without it nothing holds.

Meaning 02 · everyday use

Feasible, viable, workable.

In everyday language, praticable means concrete, applicable, reasonable. It's what you say about a road that's passable, an idea that holds up, a project that's achievable. Both meanings suit us.


02 Why we exist The origin

Because existing platforms
sell the live performance
industry
a relationship
that isn't theirs.

It all started with a phone call from Jonathan Mumbu, member of CrazyHope and CEO of Fortitude Nation. He was preparing a tour and doing the maths. He realised his online ticketing platform was taking thousands of euros every year in commissions, with no real return.

The problem wasn't new. Most platforms are too expensive, too complicated, or both. And building your own solution costs even more than paying the commissions.

I started building something for him. Simple, affordable, under his name. Very quickly, I realised that theatre companies, small venues and independent festivals were hitting the same wall.

Praticable was born from there: a ticketing system you truly own, under your name, with your own mobile app, where the money goes directly to your Stripe account, without ever passing through us.


03 Our principles Four non-negotiables

Four things that won't change, regardless of the size of the company.

01

You collect. Not us.

Money goes directly from the buyer to your Stripe. Praticable is never in the way. This is a structural choice, not an option.

02

The audience is yours.

Buyers are your buyers. You have their consent, you export them whenever you want, you decide who writes to them. We never contact them.

03

The brand is yours.

Website, app, confirmation emails: everything carries your name, your logo, your domain. Praticable only appears as a discreet mention, if you wish.

04

European, independent.

Based in Brussels, self-funded, with no external investors. We only need to be profitable, not to grow fast at any cost.


04 Ownership and independence No funding rounds
Owned by

The founder

100% of the capital. No fundraising, no external investors.

Funded by

ntbies

Praticable is funded by ntbies, a profitable company. No growth pressure.

Hosted in

EU · Cloudflare

European infrastructure. GDPR compliant, data never leaves the EU.


05 Let's talk Demo · careers · partnership

If this resonates,
write to us.

Demo · prospective client hello@praticable.eu
Careers · applications hello@praticable.eu
Partnership · press hello@praticable.eu
Request a demo →